The brief
Atirath needed a public face that matched the calibre of the AI products being built inside it — a site and identity doing justice to work spanning travel, fintech and enterprise.
In progress
The final version of this case study — full process, decisions and imagery — is in the works. What's below is a short preview.
Atirath Website
Company site and identity for the studio where I design and build AI products.
Branding
The approach
I designed the identity and site as one system — type, colour and layout decided once and applied everywhere, so the brand holds together from the logo to the footer.
The outcome
A company site and identity that represent the studio consistently across every touchpoint.